Creative developer & technologist

Hi, I'm SAbi. I've spent years building digital work where new technology meets creative ideas, and I love researching what's new and turning it into ideas teams can actually use.

I have been an integral part of digital incubation teams and have worked on projects involving BLE, Microsoft Kinect, Arduino, iOS, Android, P2P gaming engines and a cross-platform app publishing engine. More recently I've been building AI products, SaaS platforms and agentic workflows.

My work has been featured by the FWA, Contagious, Mashable and Campaign, and has won at the Cannes Lions, the One Show, the Dubai Lynx, MENA Cristal and the GEMAS Effies. See the full list of awards.