For the arrival of the racing inspired MINI John Cooper Works Sub brand with automatic gearbox for the first time in the region, we made an interactive and innovative experience that reflected the racing heritage and go-kart feeling that John Cooper works is known for.
Players competed against each other in real time and our game logged their lap times on their Facebook page. The game experience was played and broadcasted live on a large LED screen for unforgettable experience. Ranking was displayed on the large screen between rounds. Winners had a chance of winning a weekend test drive of the fastest road MINI ever produced, the MINI John Cooper Works GP!