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Client: KAIFU LODGE „Advercising“

In January 2017, Kaifu Lodge, Europe’s leading sports and fitness-club, want to address anyone with sportive New Year’s resolutions. But instead of just telling these folks to move more, we actually set them in motion: with one of three immersive 360 experiences on their smartphone!

The Clou: Each episode is a short workout in itself, pulling the user into one of the various programs available of Kaifu Lodge. After all, only real physical movement unveils our message entirely. It also allows an in-depth look into the exclusive studio environments of Kaifu Lodge.

Awards:
Cannes Cyber Lions Shorlist