E: me@sabisin.com | T: +49.151.68651209

chilis-ttsw-000
chilis-ttsw-001
chilis-ttsw-002
chilis-ttsw-003
chilis-ttsw-004
chilis-ttsw-005

Chilis – Taste the south west

Animation & Actionscript Development for Brinker International

Chili’s was launching its Southwest menu and needed a teen audience through the door. We roped in virtual singing cowboys to sing praise, country-style! Users visited the microsite, browsed the menu, chose a Southwest meal and invited family/friends to share it. Recipients got a personalized country song inviting them by name to share the meal!

By crafting a fun invite we recruited 2 customers for every user engaged and increased awareness through Facebook/Twitter. The Arabic version of the site with the Arabic country singing proved to be a HUGE hit. In just 6 weeks, +28,400 people sent postcards!

Awards

DUBAI LYNX 2010 – GOLD