Chilis – Taste the south west
Animation & Actionscript Development for Brinker International
Chili’s was launching its Southwest menu and needed a teen audience through the door. We roped in virtual singing cowboys to sing praise, country-style! Users visited the microsite, browsed the menu, chose a Southwest meal and invited family/friends to share it. Recipients got a personalized country song inviting them by name to share the meal!
By crafting a fun invite we recruited 2 customers for every user engaged and increased awareness through Facebook/Twitter. The Arabic version of the site with the Arabic country singing proved to be a HUGE hit. In just 6 weeks, +28,400 people sent postcards!
DUBAI LYNX 2010 – GOLD